‘Dabangg’ girl is the new face of the D’Damas diamond jewellery brand. Sonakshi has taken over from Preity Zinta.
“Sonakshi Sinha is the face of the new Indian woman who is confident, versatile and has got tremendous self-belief. She has the charisma, grace, beauty and the attitude that goes perfectly with the brand image,” said R.K. Menon, COO, D’damas Jewellery India Pvt Ltd.
The 23-year-old is also associated with brands including Dyna Soap, Colgate toothpaste and the Provogue’s women wear line. Katrina Kaif earlier endorsed Dyna, and Sonakshi’s taking over the ad, led to an alleged tiff between the two Salman Khan heroines. Reportedly, Sonakshi sent Kat an sms to explain what happened but never got a response.
