You must have seen the new advertisement in which SRK appears with his team, and their jersey flashes the name Lux Cozi. . This hosiery and undergarment company has struck a deal with SRK and he is the new brand ambassador of it. It is obvious that they will make the jersey for the KKR team this year. Now the hullabaloo relates with this company’s owners.
For those who don’t remember, I am telling the ‘andar ki baat’. Just a couple of years ago the owners of this company Ashok Todi and Pradip Todi were in news. Actually, Ashok Todi’s daughter was in love with Rizwanur Rahman, a shia Muslim, a St. Xavier’s College,Kolkata Grad and also a Computer Graphics designer.
It is alleged that Todi didn’t like this relationship & he made Rizwan’s life a living hell. Unfortunately there was so much of pressure on him from all the corners, that this smiling and bright man committed suicide. This created a lot of furore inKolkata and also in rest of India.
Todi got arrested, and case is handled by CBI. In fact this was the reason behind the sacking of Kolkata Police Commissioner Prasun Mukherjee. (http://en.wikipedia.org/wiki/Rizwanur_Rahman)
It is alleged that Todi didn’t like this relationship & he made Rizwan’s life a living hell. Unfortunately there was so much of pressure on him from all the corners, that this smiling and bright man committed suicide. This created a lot of furore inKolkata and also in rest of India.
Todi got arrested, and case is handled by CBI. In fact this was the reason behind the sacking of Kolkata Police Commissioner Prasun Mukherjee. (http://en.wikipedia.org/wiki/Rizwanur_Rahman)
Now, SRK’s ‘money-chase’ has rekindled the fire, and the religious circuit and also many eminent person’s in Kolkata which includes artistes, actors, dancers, writers and performers, are against him now. They are angry and this will affect KKR’s popularity in their home city.
Also, it has been reported that SRK has responded positively on this matter, and the endorsement and its association is on hold for the time being.