"The initial weekend collection has been anywhere around 60-70 percent all over India," trade analyst Atul Mohan told IANS.
"The movie has made somewhere around Rs.30-35 crore gross in the first three days," an industry source said.
Amit Awasthi, manager (programming and operations) of Spice Cinemas, said: "'Badmaash Company' has been above average and done good over the first weekend. It brought us around 72 percent occupancy for 20 shows and an initial weekend gross of Rs.14 lakh. Though contentwise people are neutral about it."
"We are expecting it to stretch for another weekend as there are no as such any big releases this Friday."
Produced and distributed by Yash Raj Films, "Badmaash Company" is actor Parmeet Sethi's directorial debut. Starring Shahid Kapoor in the lead, it also has Anushka Sharma, comedian Vir Das and reality show star Meiang Chang.
Set in the Bombay of 1990s, the movie is about four youngsters who come together to start a business and con people to make their way.
Yogesh Raizada, corporate head (cinemas) of Wave Cinemas, said: "'Badmaash Company' got an okay initial. The movie has been average with around 70-80 percent occupancy. It is not a family movie and is only for youth."
Britain-based Indian filmmaker Gurinder Chadha's "It's A Wonderful Afterlife" also released on the same day but saw a below average response.
"The English version of 'It's A Wonderful...' has been okay with 40 percent occupancy while the Hindi version fell flat," said Awasthi.
